NYSE: YUM · Restaurants

Yum! Brands (YUM) stock sentiment

Over the past week, Yum! Brands (YUM) saw about 31 mentions across Reddit, X and news, and the read is an Adanos Hold. The crowd averages 63% bullish but is at odds: News runs 100% bullish while Reddit sits at just 38%. Wall Street is more cautious, with 11 of 26 analysts rating YUM a buy.

There is little buzz around YUM this week and little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on YUM

Wall Street’s 42% buy share sits next to a crowd that ranges from Reddit at 38% to News at 100%. No other tracker puts the two side by side.

Analyst ratings

Hold
Buy 11
Hold 15
Sell 0
Avg target $173.79

26 analysts have weighed in: a Hold consensus: 11 buy calls against 0 sell, with an average 12-month price target of $173.79.

26 analysts42% buy share

Crowd sentiment

Hold
Crowd bullish 63%
Spread 62 pts
Most bullish News 100%
Most bearish Reddit 38%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits above the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

3 sourcesWide divergence

Who is bullish on YUM

62pt spread
Wall St
42%
News
100%
X
50%
Reddit
38%
Wall Street (analyst buy share)Crowd average 63%

The crowd runs 21 points hotter than the 42% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: News reads 100% bullish while Reddit sits at 38%, a 62-point spread that single-source trackers miss.

Why YUM reads Hold

Hold +6.2
Bullish Average
Average sentiment is 62.7% bullish, above the 50% neutral line.
+16.5
Trend
More sources are weakening than improving: 0 up, 2 down, 1 flat.
-4.7
Buzz
Discussion intensity is 30.6, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
1 bullish source and 1 bearish source keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from +11.3 to +6.2.

Yum! Brands (YUM) buzz score vs. EOD price

Over the 30-day window, Yum! Brands (YUM) buzz held subdued around 35.1 while the price drifted down 6.1% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 2.3M shares. Over the last 7 trading days, YUM lost 6.4%. Buzz activity in the recent week averaged 31.6 and was relatively stable, swinging between 27.2 and 36.9. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 17 of the 21 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw YUM this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 24.6
Bullish 38%
Mentions 8
Trend Falling
6 subreddits · 30-day context7-day sentiment +0.0
Bullish 38%Neutral 37%Bearish 25%
r/wallstreetbets Bullish
Loudest Reddit venue in the 30-day context window with 12 mentions.

X 7-day signal

Open source page
Buzz 39.4
Bullish 50%
Mentions 14
Trend Stable
14 tweets7-day sentiment +0.2
Bullish 50%Neutral 36%Bearish 14%
@aleabitoreddit · 30-day context Neutral -0.11
“Taco Bell/Pizza Hut/KFC, GAP, American eagle, Levi’s, Victoria’s Secret, Cheesecake Factory, Krispy Kreme…”
♥ 285↻ 10👁 77K views

News 7-day signal

Open source page
Buzz 27.7
Bullish 100%
Mentions 9
Trend Falling
17 publishers · 30-day context7-day sentiment +0.5
Bullish 100%Neutral 0%Bearish 0%
Yahoo Finance · 30-day context Bullish 0.59
“How Is Yum! Brands' Stock Performance Compared to Other Consumer Cyclical Stocks? YUM XLY Yum Brands company logo displayed on mobile phone…” Led by MarketBeat and Stocktitan.

Polymarket signal

No Polymarket data for this stock this week.

Finance Sentiment CLI

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Webmaster Widgets

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Yum! Brands (YUM) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Sep 11, 2026.

Adanos signalHold
Analyst consensusHold (11 / 15 / 0)
Crowd bullish (7d)63%
Avg price target$173.79
Most bullish sourceNews, 100%
Most bearish sourceReddit, 38%
Sentiment spread62 pts
Mentions (7d)31
Market cap$39.27B
P/E · Forward P/E18.1 · 21.4
EPS · Beta$7.94 · 0.6
Revenue (TTM)$8.72B · 25% margin
IndustryRestaurants

Yum! Brands (YUM) stock sentiment FAQ

Is Yum! Brands (YUM) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Yum! Brands (YUM) currently carries an Adanos hold signal with 71/100 conviction. The current cross-source average reads 63% bullish across 3 active sources. Those sources contribute 31 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about YUM stock?

Reddit discussion around Yum! Brands (YUM) is fairly quiet with 8 mentions over the last 7 days; the 30-day context spans 6 tracked subreddits. The 7-day tone is 38% bullish; 3-day activity momentum is falling, suggesting cooling attention.

Is Yum! Brands (YUM) bullish or bearish right now?

The crowd reads bullish on Yum! Brands (YUM), averaging 63% bullish across 3 tracked sources over the last 7 days. The two ends of the range are News at 100% bullish and Reddit at 38%, a 62-point spread. On the professional side, 11 of 26 analysts rate YUM a buy.

What do analysts say about Yum! Brands (YUM)?

Of the 26 analysts covering Yum! Brands (YUM), 11 rate it a buy, 15 a hold and 0 a sell, for a hold consensus. The average price target is $173.79. The crowd is the more bullish of the two, averaging 63%.

What is the sentiment on YUM stock?

Yum! Brands (YUM)'s cross-source average is bullish at 63% bullish. Source readings are split: 1 source leans bullish, 1 source leans bearish and 1 source sits at 50% bullish. X reads 50% bullish, News reads 100% bullish and reddit coverage is the most negative at 38% bullish. The combined signal points to broad mixed pressure with 71/100 conviction.

Why does YUM carry a hold signal right now?

The cross-source average is bullish for Yum! Brands (YUM) at 63% bullish. Source readings are split: 1 source leans bullish, 1 source leans bearish and 1 source sits at 50% bullish. The most bearish reading is reddit at 38% bullish. 3-day activity momentum is falling across Reddit and News. The hold signal carries 71/100 conviction.

What is driving Yum! Brands (YUM) sentiment right now?

X is the dominant discussion channel with 14 mentions (45% of total volume). News contributes 9 mentions and Reddit contributes 8 mentions. The cross-source average is bullish at 63% bullish. Source readings are split: 1 source leans bullish, 1 source leans bearish and 1 source sits at 50% bullish.

What does the Adanos hold signal mean for Yum! Brands (YUM)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. YUM's hold signal at 71/100 conviction reflects a bullish cross-source average at 63% bullish. Source readings are split: 1 source leans bullish, 1 source leans bearish and 1 source sits at 50% bullish. It is a research shortcut, not financial advice.

How fresh is this YUM sentiment data?

The YUM sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Hold signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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