NYSE: YUM · Restaurants

Yum Brands (YUM) stock sentiment

Over the past week, Yum Brands (YUM) saw about 118 mentions across Reddit, X and news, and the read is an Adanos Hold. The crowd averages 48% bullish but is at odds: News runs 72% bullish while Reddit sits at just 20%. Wall Street is more cautious, with 11 of 26 analysts rating YUM a buy.

There is little buzz around YUM this week and little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on YUM

Wall Street’s 42% buy share sits next to a crowd that ranges from Reddit at 20% to News at 72%. No other tracker puts the two side by side.

Analyst ratings

Hold
Buy 11
Hold 15
Sell 0
Avg target $174.19

26 analysts have weighed in: a Hold consensus: 11 buy calls against 0 sell, with an average 12-month price target of $174.19.

26 analysts42% buy share

Crowd sentiment

Hold
Crowd bullish 48%
Spread 52 pts
Most bullish News 72%
Most bearish Reddit 20%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits right on the neutral line, momentum is mixed and the 3 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

3 sourcesWide divergence

Who is bullish on YUM

52pt spread
Wall St
42%
News
72%
X
52%
Reddit
20%
Wall Street (analyst buy share)Crowd average 48%

The crowd runs 6 points hotter than the 42% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: News reads 72% bullish while Reddit sits at 20%, a 52-point spread that single-source trackers miss.

Why YUM reads Hold

Hold -1.7
Bullish Average
Average sentiment is 48.0% bullish, below the 50% neutral line.
-2.6
Trend
Momentum is balanced: 1 up, 1 down, 1 flat.
0.0
Buzz
Discussion intensity is 40.2, a little below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
1 bullish source and 1 bearish source keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from -3.1 to -1.7.

Yum Brands (YUM) buzz score vs. EOD price

Over the 30-day window, Yum Brands (YUM) buzz held moderate around 44.4 while the price drifted up 0.3% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 2.6M shares. Updated Jul 15, 2026. Over the last 7 trading days, YUM lost 4.7%. Buzz activity in the recent week averaged 53.2 and was highly volatile, swinging between 34.2 and 76.2. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 17 of the 19 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw YUM this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 22.1
Bullish 20%
Mentions 5
Trend Stable
7 subredditsSentiment -0.0
Bullish 16%Neutral 57%Bearish 27%
r/wallstreetbets Neutral
Loudest Reddit venue with 15 mentions this week.

X signal

Open source page
Buzz 66.5
Bullish 52%
Mentions 106
Trend Rising
106 tweetsSentiment +0.2
Bullish 63%Neutral 30%Bearish 7%
@StockMKTNewz Neutral 0.14
“Yum Brands $YUM has agreed to sell Pizza Hut for $2.7 Billion”
♥ 376↻ 45👁 72K views

News signal

Open source page
Buzz 31.9
Bullish 72%
Mentions 7
Trend Falling
25 publishersSentiment +0.3
Bullish 62%Neutral 30%Bearish 8%
Unusualwhales Neutral 0.1
“Stock Market Today: Nasdaq Leads The Day; Yum Brands Falls On Report Of Taco Bell Investigation” Led by Yahoo Finance and MarketBeat.

Polymarket signal

No Polymarket data for this stock this week.

Finance Sentiment CLI

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Yum Brands (YUM) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 15, 2026.

Adanos signal
Hold
Analyst consensus
Hold (11 / 15 / 0)
Crowd bullish (7d)
48%
Avg price target
$174.19
Most bullish source
News, 72%
Most bearish source
Reddit, 20%
Sentiment spread
52 pts
Mentions (7d)
118
Market cap
$43.6B
P/E · Forward P/E
26.1 · 24.5
EPS · Beta
$6.06 · 0.6
Revenue (TTM)
$8.49B · 21% margin
Industry
Restaurants

Yum Brands (YUM) stock sentiment FAQ

Is Yum Brands (YUM) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Yum Brands (YUM) currently carries an Adanos hold signal with 57/100 conviction. The current cross-source average reads 48% bullish across 3 active sources. Those sources contribute 118 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about YUM stock?

Reddit discussion around Yum Brands (YUM) is fairly quiet with 5 mentions across 7 tracked subreddits. The tone is 20% bullish with stable 3-day activity momentum, suggesting steady attention.

Is Yum Brands (YUM) bullish or bearish right now?

The crowd reads split on Yum Brands (YUM), averaging 48% bullish across 3 tracked sources over the last 7 days. The two ends of the range are News at 72% bullish and Reddit at 20%, a 52-point spread. On the professional side, 11 of 26 analysts rate YUM a buy.

What do analysts say about Yum Brands (YUM)?

Of the 26 analysts covering Yum Brands (YUM), 11 rate it a buy, 15 a hold and 0 a sell, for a hold consensus. The average price target is $174.19. The crowd is the more bullish of the two, averaging 48%.

What is the sentiment on YUM stock?

Yum Brands (YUM) sentiment is mixed across all 3 tracked sources. X reads 52% bullish, News reads 72% bullish and reddit coverage is the most negative at 20% bullish. The combined signal points to broad mixed pressure with 57/100 conviction.

Why does YUM carry a hold signal right now?

Social sentiment data shows consistently mixed discussion around Yum Brands (YUM). All 3 tracked sources lean in different directions, with reddit being the most bearish at 20% bullish. 3-day activity momentum is falling on News, while x activity is rising. The hold signal carries 57/100 conviction.

What is driving Yum Brands (YUM) sentiment right now?

X is the dominant discussion channel with 106 mentions (90% of total volume). News contributes 7 mentions and Reddit contributes 5 mentions. Sentiment is mixed across all sources, while x is the only source with rising 3-day activity.

What does the Adanos hold signal mean for Yum Brands (YUM)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. YUM's hold signal at 57/100 conviction reflects consistently mixed sentiment across 3 tracked sources. It is a research shortcut, not financial advice.

How fresh is this YUM sentiment data?

The YUM sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Yum Brands with similar bullish ratios, signal direction and discussion volume. All 6 peers carry hold signals, pointing to broad mixed pressure rather than an YUM-specific issue.

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