NASDAQ: ULTA · Specialty Retail

Ulta Beauty (ULTA) stock sentiment

Over the past week, Ulta Beauty (ULTA) racked up about 25 mentions across Reddit, X and news, and the read is an Adanos Sell. The crowd averages 19% bullish but is deeply split: X runs 50% bullish while Reddit sits at just 0%. Wall Street is more constructive, with 19 of 28 analysts rating ULTA a buy.

There is little buzz around ULTA this week and little agreement on direction, which is why it reads as a Sell.

Wall Street vs the crowd on ULTA

Wall Street’s 68% buy share sits next to a crowd that ranges from Reddit at 0% to X at 50%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 19
Hold 9
Sell 0
Avg target $631.44

Across 28 analysts the consensus is a Strong Buy: 19 buy calls against 0 sell, with an average 12-month price target of $631.44.

28 analysts68% buy share

Crowd sentiment

Sell
Crowd bullish 19%
Spread 50 pts
Most bullish X 50%
Most bearish Reddit 0%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is a Sell.

3 sourcesWide divergence

Who is bullish on ULTA

50pt spread
Wall St
68%
X
50%
News
7%
Reddit
0%
Wall Street (analyst buy share)Crowd average 19%

Analysts sit 49 points above the crowd average of 19%, the professionals are more constructive than retail. The split is inside the crowd: X reads 50% bullish while Reddit sits at 0%, a 50-point spread that single-source trackers miss.

Why ULTA reads Sell

Sell -43.1
Bullish Average
Average sentiment is 19.0% bullish, below the 50% neutral line.
-40.3
Trend
More sources are weakening than improving: 0 up, 1 down, 2 flat.
-2.3
Buzz
Discussion intensity is 27.4, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
0 bullish sources and 2 bearish sources keep the score from getting a consensus bonus.
0.0

Ulta Beauty (ULTA) buzz score vs. EOD price

Over the 30-day window, Ulta Beauty (ULTA) buzz held subdued around 30.0 while the price drifted down 3.6% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 492K shares. Updated Oct 03, 2026. Over the last 7 trading days, ULTA lost 0.9%. Buzz activity in the recent week averaged 27.3 and was relatively stable, swinging between 17.8 and 34.6. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 15 of the 20 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw ULTA this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 20.9
Bullish 0%
Mentions 9
Trend Falling
9 subreddits · 30-day context7-day sentiment -0.1
Bullish 0%Neutral 67%Bearish 33%
r/IndianStockMarket Neutral
Loudest Reddit venue in the 30-day context window with 12 mentions.

X 7-day signal

Open source page
Buzz 28.6
Bullish 50%
Mentions 2
Trend Stable
2 tweets7-day sentiment +0.1
Bullish 50%Neutral 50%Bearish 0%
@Kalshi_Finance · 30-day context Bullish 0.31
“1. Walmart 2. Best Buy 3. American Eagle 4. DICK’S Sporting Goods 5. Fanatics 6. Gap 7. Michael Kors 8. Sephora 9. Ulta 10. Wayfair 11. Pay…”
♥ 553↻ 34👁 60K views

News 7-day signal

Open source page
Buzz 32.9
Bullish 7%
Mentions 14
Trend Stable
13 publishers · 30-day context7-day sentiment +0.0
Bullish 7%Neutral 93%Bearish 0%
Yahoo Finance · 30-day context Neutral 0
“A Look Back at Specialty Retail Stocks’ Q2 Earnings: Best Buy (NYSE:BBY) Vs The Rest Of The Pack A Look Back at Specialty Retail Stocks’ Q2…” Led by MarketBeat and PR Newswire.

Polymarket signal

No Polymarket data for this stock this week.

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Ulta Beauty (ULTA) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Oct 03, 2026.

Adanos signalSell
Analyst consensusStrong Buy (19 / 9 / 0)
Crowd bullish (7d)19%
Avg price target$631.44
Most bullish sourceX, 50%
Most bearish sourceReddit, 0%
Sentiment spread50 pts
Mentions (7d)25
Market cap$22.99B
P/E · Forward P/E19.9 · 19.6
EPS · Beta$27.05 · 0.9
Revenue (TTM)$12.96B · 9% margin
IndustrySpecialty Retail

Ulta Beauty (ULTA) stock sentiment FAQ

Is Ulta Beauty (ULTA) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Ulta Beauty (ULTA) currently carries an Adanos sell signal with 93/100 conviction. The current cross-source average reads 19% bullish across 3 active sources. Those sources contribute 25 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about ULTA stock?

Reddit discussion around Ulta Beauty (ULTA) is fairly quiet with 9 mentions over the last 7 days; the 30-day context spans 9 tracked subreddits. The 7-day tone is 0% bullish; 3-day activity momentum is falling, suggesting cooling attention.

Is Ulta Beauty (ULTA) bullish or bearish right now?

The crowd reads bearish on Ulta Beauty (ULTA), averaging 19% bullish across 3 tracked sources over the last 7 days. The two ends of the range are X at 50% bullish and Reddit at 0%, a 50-point spread. On the professional side, 19 of 28 analysts rate ULTA a buy.

What do analysts say about Ulta Beauty (ULTA)?

Of the 28 analysts covering Ulta Beauty (ULTA), 19 rate it a buy, 9 a hold and 0 a sell, for a strong buy consensus. The average price target is $631.44. That puts the street ahead of the crowd, which averages 19% bullish.

What is the sentiment on ULTA stock?

Ulta Beauty (ULTA)'s cross-source average is bearish at 19% bullish. Source readings are split: 2 sources lean bearish and 1 source sits at 50% bullish. X reads 50% bullish, News reads 7% bullish and reddit coverage is the most negative at 0% bullish. The combined signal points to broad sell-side pressure with 93/100 conviction.

Why does ULTA carry a sell signal right now?

The cross-source average is bearish for Ulta Beauty (ULTA) at 19% bullish. Source readings are split: 2 sources lean bearish and 1 source sits at 50% bullish. The most bearish reading is reddit at 0% bullish. 3-day activity momentum is falling across Reddit. The sell signal carries 93/100 conviction.

What is driving Ulta Beauty (ULTA) sentiment right now?

News is the dominant discussion channel with 14 mentions (56% of total volume). Reddit contributes 9 mentions and X contributes 2 mentions. The cross-source average is bearish at 19% bullish. Source readings are split: 2 sources lean bearish and 1 source sits at 50% bullish.

What does the Adanos sell signal mean for Ulta Beauty (ULTA)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. ULTA's sell signal at 93/100 conviction reflects a bearish cross-source average at 19% bullish. Source readings are split: 2 sources lean bearish and 1 source sits at 50% bullish. It is a research shortcut, not financial advice.

How fresh is this ULTA sentiment data?

The ULTA sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Sell signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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