Ulta Beauty · NASDAQ: ULTA · Specialty Retail

ULTA stock sentiment

Over the past week, Ulta Beauty (ULTA) racked up about 39 mentions across Reddit, X and news, and the read is an Adanos Sell. The crowd averages 38% bullish but is deeply split: News runs 82% bullish while Reddit sits at just 0%. Wall Street is more constructive, with 19 of 27 analysts rating ULTA a buy.

There is little buzz around ULTA this week and little agreement on direction, which is why it reads as a Sell.

Wall Street vs the crowd on ULTA

Wall Street’s 70% buy share sits next to a crowd that ranges from Reddit at 0% to News at 82%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 19
Hold 7
Sell 1
Avg target $623.58

Across 27 analysts the consensus is a Strong Buy: 19 buy calls against 1 sell, with an average 12-month price target of $623.58.

27 analysts70% buy share

Crowd sentiment

Sell
Crowd bullish 38%
Spread 82 pts
Most bullish News 82%
Most bearish Reddit 0%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is improving and the 3 sources disagree sharply, so the read is a Sell.

3 sourcesWide divergence

Who is bullish on ULTA

82pt spread
Wall St
70%
News
82%
X
33%
Reddit
0%
Wall Street (analyst buy share)Crowd average 38%

Analysts sit 32 points above the crowd average of 38%, the professionals are more constructive than retail. The split is inside the crowd: News reads 82% bullish while Reddit sits at 0%, a 82-point spread that single-source trackers miss.

Why ULTA reads Sell

Sell -13.3
Bullish Average
Average sentiment is 38.3% bullish, below the 50% neutral line.
-15.2
Trend
More sources are improving than weakening: 1 up, 0 down, 2 flat.
+2.3
Buzz
Discussion intensity is 25.4, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
1 bullish source and 2 bearish sources keep the score from getting a consensus bonus.
0.0

Ulta Beauty (ULTA) buzz score vs. EOD price

Over the 30-day window, Ulta Beauty (ULTA) buzz held subdued around 26.7 while the price drifted down 0.5% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 766K shares. Updated Jul 13, 2026. Over the last 7 trading days, ULTA gained 3.2%. Buzz activity in the recent week averaged 25.9 and was relatively stable, swinging between 22.4 and 32.0. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 10 of the 16 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw ULTA this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 20.3
Bullish 0%
Mentions 5
Trend Rising
9 subredditsSentiment +0.1
Pos 38%Neu 47%Neg 15%
r/ValueInvesting Bullish
Loudest Reddit venue with 12 mentions this week.

X signal

Open source page
Buzz 28.4
Bullish 33%
Mentions 6
Trend Stable
6 tweetsSentiment +0.0
Pos 34%Neu 47%Neg 19%
@salmaogs Bearish -0.16
“$ASTS 75 C 10/16/2026 $3.4M 11.96avg 14% OTM $HIMS 31.5 C 07/17/2026 $1.1M 2.42avg $NVDA 300 C 06/16/2028 $11.9M 25.52avg 53% OTM $PL 75 C…”
♥ 82↻ 6👁 16K views

News signal

Open source page
Buzz 27.4
Bullish 82%
Mentions 28
Trend Stable
11 publishersSentiment +0.3
Pos 82%Neu 11%Neg 7%
Yahoo Finance Bearish -0.25
“Ulta Beauty Stock Hits a New 52-Week Low: If It’s Not in the Buy Zone, It’s Awfully Close” Led by MarketBeat and Yahoo Finance.

Polymarket signal

No Polymarket data for this stock this week.

Finance Sentiment CLI

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Ulta Beauty (ULTA) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 13, 2026.

Adanos signal
Sell
Analyst consensus
Strong Buy (19 / 7 / 1)
Crowd bullish (7d)
38%
Avg price target
$623.58
Most bullish source
News, 82%
Most bearish source
Reddit, 0%
Sentiment spread
82 pts
Mentions (7d)
39
Market cap
$20.17B
P/E · Forward P/E
17.6 · 16.7
EPS · Beta
$26.70 · 0.9
Revenue (TTM)
$12.71B · 9% margin
Industry
Specialty Retail

Ulta Beauty (ULTA) stock sentiment FAQ

Is Ulta Beauty (ULTA) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Ulta Beauty (ULTA) currently carries an Adanos sell signal with 92/100 conviction. The current cross-source average reads 38% bullish across 3 active sources. Those sources contribute 39 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about ULTA stock?

Reddit discussion around Ulta Beauty (ULTA) is fairly quiet with 5 mentions across 9 tracked subreddits. The tone is 0% bullish with rising 3-day activity momentum, suggesting building attention.

What is the sentiment on ULTA stock?

Ulta Beauty (ULTA) sentiment is bearish across all 3 tracked sources. X reads 33% bullish, News reads 82% bullish and reddit coverage is the most negative at 0% bullish. The combined signal points to broad sell-side pressure with 92/100 conviction.

Why does ULTA carry a sell signal right now?

Social sentiment data shows consistently bearish discussion around Ulta Beauty (ULTA). All 3 tracked sources lean negative, with reddit being the most bearish at 0% bullish. 3-day activity momentum is rising across Reddit. The sell signal carries 92/100 conviction.

What is driving Ulta Beauty (ULTA) sentiment right now?

News is the dominant discussion channel with 28 mentions (72% of total volume). X contributes 6 mentions and Reddit contributes 5 mentions. Sentiment is bearish across all sources, while reddit is the only source with rising 3-day activity.

What does the Adanos sell signal mean for Ulta Beauty (ULTA)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. ULTA's sell signal at 92/100 conviction reflects consistently bearish sentiment across multiple platforms. It is a research shortcut, not financial advice.

How fresh is this ULTA sentiment data?

The ULTA sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Ulta Beauty with similar bullish ratios, signal direction and discussion volume. All 6 peers carry sell signals, pointing to broad bearish pressure rather than an ULTA-specific issue.

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