Roku · NASDAQ: ROKU · Entertainment

ROKU stock sentiment

Over the past week, ROKU saw about 50 mentions across Reddit, X and news plus 12 Polymarket trades, and the read is an Adanos Hold. The crowd averages 55% bullish but is at odds: Polymarket runs 100% bullish while Reddit sits at just 20%. Wall Street is more cautious, with 10 of 26 analysts rating ROKU a buy.

There is little buzz around ROKU this week and little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on ROKU

Wall Street’s 38% buy share sits next to a crowd that ranges from Reddit at 20% to Polymarket at 100%. No other tracker puts the two side by side.

Analyst ratings

Hold
Buy 10
Hold 15
Sell 1
Avg target $158.41

26 analysts have weighed in: a Hold consensus: 10 buy calls against 1 sell, with an average 12-month price target of $158.41.

26 analysts38% buy share

Crowd sentiment

Hold
Crowd bullish 55%
Spread 80 pts
Most bullish Polymarket 100%
Most bearish Reddit 20%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits above the neutral line, momentum is cooling and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

4 sourcesWide divergence

Who is bullish on ROKU

80pt spread
Wall St
38%
Polymarket
100%
News
63%
X
38%
Reddit
20%
Wall Street (analyst buy share)Crowd average 55%

The crowd runs 17 points hotter than the 38% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: Polymarket reads 100% bullish while Reddit sits at 20%, a 80-point spread that single-source trackers miss.

Why ROKU reads Hold

Hold +1.4
Bullish Average
Average sentiment is 55.3% bullish, above the 50% neutral line.
+6.8
Trend
More sources are weakening than improving: 0 up, 3 down, 1 flat.
-5.2
Buzz
Discussion intensity is 28.8, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 4 tracked sources.
+3.0
Consensus
2 bullish sources and 2 bearish sources keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from +2.6 to +1.4.

Roku (ROKU) buzz score vs. EOD price

Over the 30-day window, Roku (ROKU) buzz held subdued around 31.7 while the price drifted up 4.0% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 2.9M shares. Updated Jul 27, 2026. Over the last 7 trading days, ROKU lost 1.3%. Buzz activity in the recent week averaged 33.6 and was variable, swinging between 23.9 and 51.3. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 18 of the 19 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw ROKU this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 19.9
Bullish 20%
Mentions 5
Trend Stable
10 subredditsSentiment -0.0
Bullish 35%Neutral 38%Bearish 28%
r/wallstreetbets Neutral
Loudest Reddit venue with 20 mentions this week.

X signal

Open source page
Buzz 45.4
Bullish 38%
Mentions 37
Trend Falling
37 tweetsSentiment +0.2
Bullish 55%Neutral 38%Bearish 7%
@NickDrendel Neutral 0.02
“2025/26: $OKLO $AXTI $ASTS $NVTS 2020/21: $PTON $PYPL $ZM $ROKU”
♥ 48↻ 5👁 4K views

News signal

Open source page
Buzz 24.9
Bullish 63%
Mentions 8
Trend Falling
12 publishersSentiment +0.2
Bullish 70%Neutral 20%Bearish 10%
MarketBeat Bullish 0.47
“Entropy Technologies LP increased its holdings in shares of Roku, Inc. (NASDAQ:ROKU - Free Report) by 56.3% during the 1st quarter, accordi…” Led by MarketBeat and The Motley Fool.

Polymarket signal

Open source page
Buzz 25.0
Bullish 100%
Trades 12
Trend Falling
12 tradersSentiment +0.8
Bullish 100%Neutral 0%Bearish 0%
Prediction markets Bullish
Real money on Polymarket reads 100% bullish this week.
12 traders · $6,446 liquidity

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ROKU at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 27, 2026.

Adanos signal
Hold
Analyst consensus
Hold (10 / 15 / 1)
Crowd bullish (7d)
55%
Avg price target
$158.41
Most bullish source
Polymarket, 100%
Most bearish source
Reddit, 20%
Sentiment spread
80 pts
Mentions (7d)
50 + 12 trades
Market cap
$21.06B
P/E · Forward P/E
105.2 · 61.0
EPS · Beta
$1.35 · 2.0
Revenue (TTM)
$4.97B · 4% margin
Industry
Entertainment

ROKU stock sentiment FAQ

Is ROKU a buy or sell right now?

Based on aggregated sentiment from Reddit, X, News and Polymarket sources, ROKU currently carries an Adanos hold signal with 62/100 conviction. The current cross-source average reads 55% bullish across 4 active sources. Those sources contribute 62 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about ROKU stock?

Reddit discussion around ROKU is fairly quiet with 5 mentions across 10 tracked subreddits. The tone is 20% bullish with stable 3-day activity momentum, suggesting steady attention.

Is ROKU bullish or bearish right now?

The crowd reads bullish on ROKU, averaging 55% bullish across 4 tracked sources over the last 7 days. The two ends of the range are Polymarket at 100% bullish and Reddit at 20%, a 80-point spread. On the professional side, 10 of 26 analysts rate ROKU a buy.

What do analysts say about ROKU?

Of the 26 analysts covering ROKU, 10 rate it a buy, 15 a hold and 1 a sell, for a hold consensus. The average price target is $158.41. The crowd is the more bullish of the two, averaging 55%.

What is the sentiment on ROKU stock?

ROKU sentiment is bullish across all 4 tracked sources. X reads 38% bullish, News reads 63% bullish, Polymarket reads 100% bullish and reddit coverage is the most negative at 20% bullish. The combined signal points to broad mixed pressure with 62/100 conviction.

Why does ROKU carry a hold signal right now?

Social sentiment data shows consistently bullish discussion around ROKU. All 4 tracked sources lean positive, with reddit being the most bearish at 20% bullish. 3-day activity momentum is falling across X and News and Polymarket. The hold signal carries 62/100 conviction.

What is driving ROKU sentiment right now?

X is the dominant discussion channel with 37 mentions (60% of total volume). Polymarket contributes 12 mentions and News contributes 8 mentions and Reddit contributes 5 mentions. Sentiment is bullish across all sources.

What does the Adanos hold signal mean for ROKU?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. ROKU's hold signal at 62/100 conviction reflects consistently bullish sentiment across 4 tracked sources. It is a research shortcut, not financial advice.

How fresh is this ROKU sentiment data?

The ROKU sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Roku with similar bullish ratios, signal direction and discussion volume. All 6 peers carry hold signals, pointing to broad mixed pressure rather than an ROKU-specific issue.

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