Roku · NASDAQ: ROKU · Entertainment

ROKU stock sentiment

Over the past week, ROKU saw about 85 mentions across Reddit, X and news, and the read is an Adanos Buy. The crowd averages 58% bullish but is at odds: News runs 100% bullish while Reddit sits at just 30%. Wall Street is more cautious, with 10 of 26 analysts rating ROKU a buy.

“ROKU shows mixed sentiment without a clear catalyst.”Adanos /explain

Wall Street vs the crowd on ROKU

Wall Street’s 38% buy share sits next to a crowd that ranges from Reddit at 30% to News at 100%. No other tracker puts the two side by side.

Analyst ratings

Hold
Buy 10
Hold 15
Sell 1
Avg target $155.41

26 analysts have weighed in: a Hold consensus: 10 buy calls against 1 sell, with an average 12-month price target of $155.41.

26 analysts38% buy share

Crowd sentiment

Buy
Crowd bullish 58%
Spread 70 pts
Most bullish News 100%
Most bearish Reddit 30%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits above the neutral line, momentum is improving and the 3 sources disagree sharply, so the read is a Buy.

3 sourcesWide divergence

Who is bullish on ROKU

70pt spread
Wall St
38%
News
100%
X
44%
Reddit
30%
Wall Street (analyst buy share)Crowd average 58%

The crowd runs 20 points hotter than the 38% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: News reads 100% bullish while Reddit sits at 30%, a 70-point spread that single-source trackers miss.

Why ROKU reads Buy

Buy +12.2
Bullish Average
Average sentiment is 58.0% bullish, above the 50% neutral line.
+10.4
Trend
More sources are improving than weakening: 2 up, 1 down, 0 flat.
+2.3
Buzz
Discussion intensity is 36.8, a little below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
1 bullish source and 2 bearish sources keep the score from getting a consensus bonus.
0.0

Roku (ROKU) buzz score vs. EOD price

Over the 30-day window, Roku (ROKU) buzz held moderate around 50.4 while the price drifted up 6.8% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 4.4M shares. Updated Jul 20, 2026. Over the last 7 trading days, ROKU gained 3.0%. Buzz activity in the recent week averaged 47.4 and was variable, swinging between 32.6 and 65.1. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 19 of the 19 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw ROKU this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 28.5
Bullish 30%
Mentions 10
Trend Falling
10 subredditsSentiment -0.1
Bullish 29%Neutral 40%Bearish 31%
r/wallstreetbets Neutral
Loudest Reddit venue with 17 mentions this week.

X signal

Open source page
Buzz 61.0
Bullish 44%
Mentions 74
Trend Rising
74 tweetsSentiment +0.2
Bullish 59%Neutral 36%Bearish 5%
@amitisinvesting Bearish -0.31
“- they tried to buy $WBD and $ROKU, now $LION which makes me think they really are struggling to create content”
♥ 382↻ 14👁 52K views

News signal

Open source page
Buzz 20.8
Bullish 100%
Mentions 1
Trend Rising
12 publishersSentiment +0.3
Bullish 75%Neutral 17%Bearish 8%
The Motley Fool Bullish 0.37
“Dan Jedda, CFO & COO of Roku, Inc. (NASDAQ:ROKU), sold shares of Class A Common Stock on July 15, 2026, as disclosed in a recent SEC Form 4…” Led by The Motley Fool and PR Newswire.

Polymarket signal

No Polymarket data for this stock this week.

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ROKU at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 20, 2026.

Adanos signal
Buy
Analyst consensus
Hold (10 / 15 / 1)
Crowd bullish (7d)
58%
Avg price target
$155.41
Most bullish source
News, 100%
Most bearish source
Reddit, 30%
Sentiment spread
70 pts
Mentions (7d)
85
Market cap
$21.43B
P/E · Forward P/E
107.8 · 62.1
EPS · Beta
$1.34 · 2.0
Revenue (TTM)
$4.97B · 4% margin
Industry
Entertainment

ROKU stock sentiment FAQ

Is ROKU a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, ROKU currently carries an Adanos buy signal with 89/100 conviction. The current cross-source average reads 58% bullish across 3 active sources. Those sources contribute 85 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about ROKU stock?

Reddit discussion around ROKU is fairly quiet with 10 mentions across 10 tracked subreddits. The tone is 30% bullish with falling 3-day activity momentum, suggesting cooling attention.

Is ROKU bullish or bearish right now?

The crowd reads bullish on ROKU, averaging 58% bullish across 3 tracked sources over the last 7 days. The two ends of the range are News at 100% bullish and Reddit at 30%, a 70-point spread. On the professional side, 10 of 26 analysts rate ROKU a buy.

What do analysts say about ROKU?

Of the 26 analysts covering ROKU, 10 rate it a buy, 15 a hold and 1 a sell, for a hold consensus. The average price target is $155.41. The crowd is the more bullish of the two, averaging 58%.

What is the sentiment on ROKU stock?

ROKU sentiment is bullish across all 3 tracked sources. X reads 44% bullish, News reads 100% bullish and reddit coverage is the most negative at 30% bullish. The combined signal points to broad buy-side pressure with 89/100 conviction.

Why does ROKU carry a buy signal right now?

Social sentiment data shows consistently bullish discussion around ROKU. All 3 tracked sources lean positive, with reddit being the most bearish at 30% bullish. 3-day activity momentum is falling on Reddit, while x and news activity is rising. The buy signal carries 89/100 conviction.

What is driving ROKU sentiment right now?

X is the dominant discussion channel with 74 mentions (87% of total volume). Reddit contributes 10 mentions and News contributes 1 mention. Sentiment is bullish across all sources, while x and news show rising 3-day activity.

What does the Adanos buy signal mean for ROKU?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. ROKU's buy signal at 89/100 conviction reflects consistently bullish sentiment across 3 tracked sources. It is a research shortcut, not financial advice.

How fresh is this ROKU sentiment data?

The ROKU sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Roku with similar bullish ratios, signal direction and discussion volume. All 6 peers carry buy signals, pointing to broad bullish pressure rather than an ROKU-specific issue.

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