Analyst ratings
Across 16 analysts the consensus is a Hold: 6 buy calls against 2 sell, with an average 12-month price target of $28.18.
NYSE: HOG · Recreational Vehicles
Over the past week, Harley-Davidson (HOG) pulled in 10 mentions across Reddit, X and news, and the read is an Adanos Hold. The crowd averages 44% bullish but is far apart: News runs 100% bullish while X sits at just 0%. Wall Street is more cautious, with 6 of 16 analysts rating HOG a buy.
There is little buzz around HOG this week and little agreement on direction, which is why it reads as a Hold.
Wall Street’s 38% buy share sits next to a crowd that ranges from X at 0% to News at 100%. No other tracker puts the two side by side.
Across 16 analysts the consensus is a Hold: 6 buy calls against 2 sell, with an average 12-month price target of $28.18.
The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is improving and the 3 sources disagree sharply, so the read is Hold rather than a clear buy or sell.
The crowd runs 6 points hotter than the 38% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: News reads 100% bullish while X sits at 0%, a 100-point spread that single-source trackers miss.
Weekly price context: this Alpha Vantage chart keeps its own dated range; the sentiment metrics elsewhere on this page may be newer. Over the 30-day window, Harley-Davidson (HOG) buzz held subdued around 36.4 while the price drifted up 0.1% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 1.8M shares. Over the last 7 trading days, HOG held roughly flat. Buzz activity in the recent week averaged 28.5 and was variable, swinging between 10.3 and 40.1. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 10 of the 15 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.
Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.
No Polymarket data for this stock this week.
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View WidgetsThis week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Sep 14, 2026.
| Adanos signal | Hold |
|---|---|
| Analyst consensus | Hold (6 / 8 / 2) |
| Crowd bullish (7d) | 44% |
| Avg price target | $28.18 |
| Most bullish source | News, 100% |
| Most bearish source | X, 0% |
| Sentiment spread | 100 pts |
| Mentions (7d) | 10 |
| Market cap | $2.81B |
| P/E · Forward P/E | 14.8 · 12.7 |
| EPS · Beta | $1.82 · 1.3 |
| Revenue (TTM) | $4.24B · 5% margin |
| Industry | Recreational Vehicles |
Based on aggregated sentiment from Reddit, X and News sources, Harley-Davidson (HOG) currently carries an Adanos hold signal with 61/100 conviction. The current cross-source average reads 44% bullish across 3 active sources. Those sources contribute 10 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.
Reddit discussion around Harley-Davidson (HOG) is fairly quiet with 6 mentions over the last 7 days; the 30-day context spans 11 tracked subreddits. The 7-day tone is 33% bullish; 3-day activity momentum is rising, suggesting building attention.
The crowd reads bearish on Harley-Davidson (HOG), averaging 44% bullish across 3 tracked sources over the last 7 days. The two ends of the range are News at 100% bullish and X at 0%, a 100-point spread. On the professional side, 6 of 16 analysts rate HOG a buy.
Of the 16 analysts covering Harley-Davidson (HOG), 6 rate it a buy, 8 a hold and 2 a sell, for a hold consensus. The average price target is $28.18. The crowd is the more bullish of the two, averaging 44%.
Harley-Davidson (HOG)'s cross-source average is bearish at 44% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. Reddit reads 33% bullish, News reads 100% bullish and x coverage is the most negative at 0% bullish. The combined signal points to broad mixed pressure with 61/100 conviction.
The cross-source average is bearish for Harley-Davidson (HOG) at 44% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. The most bearish reading is x at 0% bullish. 3-day activity momentum is rising across Reddit. The hold signal carries 61/100 conviction.
Reddit is the dominant discussion channel with 6 mentions (60% of total volume). News contributes 4 mentions. The cross-source average is bearish at 44% bullish, while reddit is the only source with rising 3-day activity. Source readings are split: 1 source leans bullish and 2 sources lean bearish.
The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. HOG's hold signal at 61/100 conviction reflects a bearish cross-source average at 44% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. It is a research shortcut, not financial advice.
The HOG sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.
Peers are ranked first by matching the Hold signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.
Every data point on this page comes from the Adanos sentiment APIs. Get a free API key and start querying Reddit, X, News and Polymarket sentiment programmatically.
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