Analyst ratings
Across 16 analysts the consensus is a Hold: 5 buy calls against 2 sell, with an average 12-month price target of $27.18.
NYSE: HOG · Recreational Vehicles
Over the past week, Harley-Davidson (HOG) pulled in 14 mentions across Reddit, X and news plus 10 Polymarket trades, and the read is an Adanos Hold. The crowd averages 55% bullish but is far apart: X runs 100% bullish while Reddit sits at just 0%. Wall Street is more cautious, with 5 of 16 analysts rating HOG a buy.
There is little buzz around HOG this week and little agreement on direction, which is why it reads as a Hold.
Wall Street’s 31% buy share sits next to a crowd that ranges from Reddit at 0% to X at 100%. No other tracker puts the two side by side.
Across 16 analysts the consensus is a Hold: 5 buy calls against 2 sell, with an average 12-month price target of $27.18.
The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits above the neutral line, momentum is mixed and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.
The crowd runs 24 points hotter than the 31% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: X reads 100% bullish while Reddit sits at 0%, a 100-point spread that single-source trackers miss.
Over the 30-day window, Harley-Davidson (HOG) buzz held subdued around 18.3 while the price drifted up 5.2% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 2.7M shares. Updated Jul 27, 2026. Over the last 7 trading days, HOG lost 4.9%. Buzz activity in the recent week averaged 27.1 and was variable, swinging between 17.6 and 42.5. Recent volume is running above the 30-day average, suggesting heightened trading interest. Daily crowd sentiment leaned bullish on 9 of the 15 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.
Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.
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View WidgetsThis week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 27, 2026.
Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Harley-Davidson (HOG) currently carries an Adanos hold signal with 74/100 conviction. The current cross-source average reads 55% bullish across 4 active sources. Those sources contribute 24 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.
Reddit discussion around Harley-Davidson (HOG) is fairly quiet with 1 mentions across 3 tracked subreddits. The tone is 0% bullish with falling 3-day activity momentum, suggesting cooling attention.
The crowd reads split on Harley-Davidson (HOG), averaging 55% bullish across 4 tracked sources over the last 7 days. The two ends of the range are X at 100% bullish and Reddit at 0%, a 100-point spread. On the professional side, 5 of 16 analysts rate HOG a buy.
Of the 16 analysts covering Harley-Davidson (HOG), 5 rate it a buy, 9 a hold and 2 a sell, for a hold consensus. The average price target is $27.18. The crowd is the more bullish of the two, averaging 55%.
Harley-Davidson (HOG) sentiment is mixed across all 4 tracked sources. X reads 100% bullish, News reads 58% bullish, Polymarket reads 60% bullish and reddit coverage is the most negative at 0% bullish. The combined signal points to broad mixed pressure with 74/100 conviction.
Social sentiment data shows consistently mixed discussion around Harley-Davidson (HOG). All 4 tracked sources lean in different directions, with reddit being the most bearish at 0% bullish. 3-day activity momentum is falling on Reddit and Polymarket, while x and news activity is rising. The hold signal carries 74/100 conviction.
News is the dominant discussion channel with 12 mentions (50% of total volume). Polymarket contributes 10 mentions and Reddit contributes 1 mention and X contributes 1 mention. Sentiment is mixed across all sources, while x and news show rising 3-day activity.
The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. HOG's hold signal at 74/100 conviction reflects consistently mixed sentiment across 4 tracked sources. It is a research shortcut, not financial advice.
The HOG sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.
These stocks share a comparable sentiment profile to Harley-Davidson with similar bullish ratios, signal direction and discussion volume. All 6 peers carry hold signals, pointing to broad mixed pressure rather than an HOG-specific issue.
Every data point on this page comes from the Adanos sentiment APIs. Get a free API key and start querying Reddit, X, News and Polymarket sentiment programmatically.
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