NYSE: HOG · Recreational Vehicles

Harley-Davidson (HOG) stock sentiment

Over the past week, Harley-Davidson (HOG) pulled in 14 mentions across Reddit, X and news plus 10 Polymarket trades, and the read is an Adanos Hold. The crowd averages 55% bullish but is far apart: X runs 100% bullish while Reddit sits at just 0%. Wall Street is more cautious, with 5 of 16 analysts rating HOG a buy.

There is little buzz around HOG this week and little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on HOG

Wall Street’s 31% buy share sits next to a crowd that ranges from Reddit at 0% to X at 100%. No other tracker puts the two side by side.

Analyst ratings

Hold
Buy 5
Hold 9
Sell 2
Avg target $27.18

Across 16 analysts the consensus is a Hold: 5 buy calls against 2 sell, with an average 12-month price target of $27.18.

16 analysts31% buy share

Crowd sentiment

Hold
Crowd bullish 55%
Spread 100 pts
Most bullish X 100%
Most bearish Reddit 0%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits above the neutral line, momentum is mixed and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

4 sourcesWide divergence

Who is bullish on HOG

100pt spread
Wall St
31%
X
100%
Polymarket
60%
News
58%
Reddit
0%
Wall Street (analyst buy share)Crowd average 55%

The crowd runs 24 points hotter than the 31% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: X reads 100% bullish while Reddit sits at 0%, a 100-point spread that single-source trackers miss.

Why HOG reads Hold

Hold +5.4
Bullish Average
Average sentiment is 54.5% bullish, above the 50% neutral line.
+5.9
Trend
Momentum is balanced: 2 up, 2 down, 0 flat.
0.0
Buzz
Discussion intensity is 31.2, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 4 tracked sources.
+3.0
Consensus
All 3 sources lean bullish, so the score gets a small bonus.
+3.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from +9.9 to +5.4.

Harley-Davidson (HOG) buzz score vs. EOD price

Over the 30-day window, Harley-Davidson (HOG) buzz held subdued around 18.3 while the price drifted up 5.2% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 2.7M shares. Updated Jul 27, 2026. Over the last 7 trading days, HOG lost 4.9%. Buzz activity in the recent week averaged 27.1 and was variable, swinging between 17.6 and 42.5. Recent volume is running above the 30-day average, suggesting heightened trading interest. Daily crowd sentiment leaned bullish on 9 of the 15 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw HOG this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 16.3
Bullish 0%
Mentions 1
Trend Falling
3 subredditsSentiment +0.1
Bullish 33%Neutral 44%Bearish 22%
r/wallstreetbets Bullish
Loudest Reddit venue with 5 mentions this week.

X signal

Open source page
Buzz 29.9
Bullish 100%
Mentions 1
Trend Rising
1 tweetsSentiment +0.3
Bullish 100%Neutral 0%Bearish 0%
@hedgycoin Bullish 0.36
“Over 6,000 $S accumulated this month for distribution to $HEDGY HOG NFT holders later this week 🤝”
♥ 18↻ 3👁 446 views

News signal

Open source page
Buzz 53.3
Bullish 58%
Mentions 12
Trend Rising
12 publishersSentiment +0.3
Bullish 57%Neutral 29%Bearish 14%
MarketBeat Bullish 0.34
“Caxton Associates LLP acquired a new position in shares of Harley-Davidson, Inc. (NYSE:HOG - Free Report) during the first quarter, accordi…” Led by Alphastreet and Investing Com.

Polymarket signal

Open source page
Buzz 25.3
Bullish 60%
Trades 10
Trend Falling
40 tradersSentiment +0.1
Bullish 64%Neutral 7%Bearish 29%
Prediction markets Bullish
Real money on Polymarket reads 60% bullish this week.
40 traders · $9,877 liquidity

Finance Sentiment CLI

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Harley-Davidson (HOG) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 27, 2026.

Adanos signal
Hold
Analyst consensus
Hold (5 / 9 / 2)
Crowd bullish (7d)
55%
Avg price target
$27.18
Most bullish source
X, 100%
Most bearish source
Reddit, 0%
Sentiment spread
100 pts
Mentions (7d)
14 + 10 trades
Market cap
$2.68B
P/E · Forward P/E
14.2 · 79.4
EPS · Beta
$1.80 · 1.3
Revenue (TTM)
$4.24B · 5% margin
Industry
Recreational Vehicles

Harley-Davidson (HOG) stock sentiment FAQ

Is Harley-Davidson (HOG) a buy or sell right now?

Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Harley-Davidson (HOG) currently carries an Adanos hold signal with 74/100 conviction. The current cross-source average reads 55% bullish across 4 active sources. Those sources contribute 24 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about HOG stock?

Reddit discussion around Harley-Davidson (HOG) is fairly quiet with 1 mentions across 3 tracked subreddits. The tone is 0% bullish with falling 3-day activity momentum, suggesting cooling attention.

Is Harley-Davidson (HOG) bullish or bearish right now?

The crowd reads split on Harley-Davidson (HOG), averaging 55% bullish across 4 tracked sources over the last 7 days. The two ends of the range are X at 100% bullish and Reddit at 0%, a 100-point spread. On the professional side, 5 of 16 analysts rate HOG a buy.

What do analysts say about Harley-Davidson (HOG)?

Of the 16 analysts covering Harley-Davidson (HOG), 5 rate it a buy, 9 a hold and 2 a sell, for a hold consensus. The average price target is $27.18. The crowd is the more bullish of the two, averaging 55%.

What is the sentiment on HOG stock?

Harley-Davidson (HOG) sentiment is mixed across all 4 tracked sources. X reads 100% bullish, News reads 58% bullish, Polymarket reads 60% bullish and reddit coverage is the most negative at 0% bullish. The combined signal points to broad mixed pressure with 74/100 conviction.

Why does HOG carry a hold signal right now?

Social sentiment data shows consistently mixed discussion around Harley-Davidson (HOG). All 4 tracked sources lean in different directions, with reddit being the most bearish at 0% bullish. 3-day activity momentum is falling on Reddit and Polymarket, while x and news activity is rising. The hold signal carries 74/100 conviction.

What is driving Harley-Davidson (HOG) sentiment right now?

News is the dominant discussion channel with 12 mentions (50% of total volume). Polymarket contributes 10 mentions and Reddit contributes 1 mention and X contributes 1 mention. Sentiment is mixed across all sources, while x and news show rising 3-day activity.

What does the Adanos hold signal mean for Harley-Davidson (HOG)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. HOG's hold signal at 74/100 conviction reflects consistently mixed sentiment across 4 tracked sources. It is a research shortcut, not financial advice.

How fresh is this HOG sentiment data?

The HOG sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Harley-Davidson with similar bullish ratios, signal direction and discussion volume. All 6 peers carry hold signals, pointing to broad mixed pressure rather than an HOG-specific issue.

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