Harley-Davidson 路 NYSE: HOG 路 Recreational Vehicles

HOG stock sentiment

Over the past week, Harley-Davidson (HOG) pulled in about 9 mentions across Reddit, X and news plus 5 Polymarket trades, and the read is an Adanos Hold. The crowd averages 45% bullish but is far apart: X runs 100% bullish while Reddit sits at just 0%. Wall Street is more cautious, with 5 of 16 analysts rating HOG a buy.

There is little buzz around HOG this week and little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on HOG

Wall Street’s 31% buy share sits next to a crowd that ranges from Reddit at 0% to X at 100%. No other tracker puts the two side by side.

Analyst ratings

Hold
Buy 5
Hold 9
Sell 2
Avg target $26.18

Across 16 analysts the consensus is a Hold: 5 buy calls against 2 sell, with an average 12-month price target of $26.18.

16 analysts31% buy share

Crowd sentiment

Hold
Crowd bullish 45%
Spread 100 pts
Most bullish X 100%
Most bearish Reddit 0%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is improving and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

4 sourcesWide divergence

Who is bullish on HOG

100pt spread
Wall St
31%
X
100%
Polymarket
60%
News
20%
Reddit
0%
Wall Street (analyst buy share)Crowd average 45%

The crowd runs 14 points hotter than the 31% analyst buy share, retail is ahead of the Street here. The split is inside the crowd: X reads 100% bullish while Reddit sits at 0%, a 100-point spread that single-source trackers miss.

Why HOG reads Hold

Hold -2.1
Bullish Average
Average sentiment is 45.0% bullish, below the 50% neutral line.
-6.5
Trend
More sources are improving than weakening: 2 up, 1 down, 1 flat.
+1.8
Buzz
Discussion intensity is 20.9, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 4 tracked sources.
+3.0
Consensus
2 bullish sources and 2 bearish sources keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from -3.7 to -2.1.

Harley-Davidson (HOG) buzz score vs. EOD price

Over the 30-day window, Harley-Davidson (HOG) buzz held subdued around 15.3 while the price drifted down 3.6% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 3.1M shares. Updated Jul 13, 2026. Over the last 7 trading days, HOG gained 4.1%. Buzz activity in the recent week averaged 26.6 and was variable, swinging between 15.3 and 36.2. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 7 of the 11 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw HOG this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 20.0
Bullish 0%
Mentions 2
Trend Rising
7 subredditsSentiment +0.1
Pos 29%Neu 57%Neg 14%
r/AusFinance Neutral
Loudest Reddit venue with 4 mentions this week.

X signal

Open source page
Buzz 11.2
Bullish 100%
Mentions 2
Trend Stable
2 tweetsSentiment +0.3
Pos 100%Neu 0%Neg 0%
@hedgycoin Bullish 0.36
“Over 6,000 $S accumulated this month for distribution to $HEDGY HOG NFT holders later this week 馃”
♥ 18↻ 3👁 446 views

News signal

Open source page
Buzz 31.8
Bullish 20%
Mentions 5
Trend Rising
6 publishersSentiment +0.1
Pos 43%Neu 43%Neg 14%
Investing Com Bearish -0.2
“S&P downgrades Harley-Davidson to BB+ on margin concerns” Led by Unusualwhales and Insider Monkey.

Polymarket signal

Open source page
Buzz 20.5
Bullish 60%
Trades 5
Trend Falling
4 tradersSentiment +0.2
Pos 75%Neu 25%Neg 0%
Prediction markets Bullish
Real money on Polymarket reads 60% bullish this week.
4 traders 路 $419 liquidity

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Harley-Davidson (HOG) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 13, 2026.

Adanos signal
Hold
Analyst consensus
Hold (5 / 9 / 2)
Crowd bullish (7d)
45%
Avg price target
$26.18
Most bullish source
X, 100%
Most bearish source
Reddit, 0%
Sentiment spread
100 pts
Mentions (7d)
9 + 5 trades
Market cap
$2.65B
P/E 路 Forward P/E
13.0 路 78.7
EPS 路 Beta
$1.93 路 1.3
Revenue (TTM)
$4.32B 路 5% margin
Industry
Recreational Vehicles

Harley-Davidson (HOG) stock sentiment FAQ

Is Harley-Davidson (HOG) a buy or sell right now?

Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Harley-Davidson (HOG) currently carries an Adanos hold signal with 64/100 conviction. The current cross-source average reads 45% bullish across 4 active sources. Those sources contribute 14 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about HOG stock?

Reddit discussion around Harley-Davidson (HOG) is fairly quiet with 2 mentions across 7 tracked subreddits. The tone is 0% bullish with rising 3-day activity momentum, suggesting building attention.

What is the sentiment on HOG stock?

Harley-Davidson (HOG) sentiment is bearish across all 4 tracked sources. X reads 100% bullish, News reads 20% bullish, Polymarket reads 60% bullish and reddit coverage is the most negative at 0% bullish. The combined signal points to broad mixed pressure with 64/100 conviction.

Why does HOG carry a hold signal right now?

Social sentiment data shows consistently bearish discussion around Harley-Davidson (HOG). All 4 tracked sources lean negative, with reddit being the most bearish at 0% bullish. 3-day activity momentum is falling on Polymarket, while reddit and news activity is rising. The hold signal carries 64/100 conviction.

What is driving Harley-Davidson (HOG) sentiment right now?

News is the dominant discussion channel with 5 mentions (36% of total volume). Polymarket contributes 5 mentions and Reddit contributes 2 mentions and X contributes 2 mentions. Sentiment is bearish across all sources, while reddit and news show rising 3-day activity.

What does the Adanos hold signal mean for Harley-Davidson (HOG)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. HOG's hold signal at 64/100 conviction reflects consistently bearish sentiment across multiple platforms. It is a research shortcut, not financial advice.

How fresh is this HOG sentiment data?

The HOG sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Harley-Davidson with similar bullish ratios, signal direction and discussion volume. All 6 peers carry hold signals, pointing to broad mixed pressure rather than an HOG-specific issue.

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