NYSE: DKS · Specialty Retail
Over the past week, Dicks Sporting Goods (DKS) racked up about 897 mentions across Reddit, X and news plus 31 Polymarket trades, and the read is an Adanos Sell. The crowd averages 39% bullish but is far apart: Polymarket runs 90% bullish while News sits at just 14%. Wall Street is more constructive, with 15 of 26 analysts rating DKS a buy.
There is steady buzz around DKS this week and little agreement on direction, which is why it reads as a Sell.
Wall Street’s 58% buy share sits next to a crowd that ranges from News at 14% to Polymarket at 90%. No other tracker puts the two side by side.
Across 26 analysts the consensus is a Buy: 15 buy calls against 1 sell, with an average 12-month price target of $174.28.
The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is cooling and the 4 sources disagree sharply, so the read is a Sell.
Analysts sit 19 points above the crowd average of 39%, the professionals are more constructive than retail. The split is inside the crowd: Polymarket reads 90% bullish while News sits at 14%, a 76-point spread that single-source trackers miss.
Over the 30-day window, Dicks Sporting Goods (DKS) buzz held subdued around 39.1 while the price drifted down 31.0% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 4.6M shares. Updated Aug 29, 2026. Over the last 7 trading days, DKS lost 24.7%. Buzz activity in the recent week averaged 42.5 and was variable, swinging between 26.1 and 59.5. Recent volume is running above the 30-day average, suggesting heightened trading interest. Daily crowd sentiment leaned bullish on 12 of the 19 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.
Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.
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View WidgetsThis week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Aug 29, 2026.
| Adanos signal | Sell |
|---|---|
| Analyst consensus | Buy (15 / 10 / 1) |
| Crowd bullish (7d) | 39% |
| Avg price target | $174.28 |
| Most bullish source | Polymarket, 90% |
| Most bearish source | News, 14% |
| Sentiment spread | 76 pts |
| Mentions (7d) | 897 + 31 trades |
| Market cap | $11.79B |
| P/E · Forward P/E | 14.5 · 9.1 |
| EPS · Beta | $9.06 · 1.2 |
| Revenue (TTM) | $21.15B · 4% margin |
| Industry | Specialty Retail |
Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Dicks Sporting Goods (DKS) currently carries an Adanos sell signal with 93/100 conviction. The current cross-source average reads 39% bullish across 4 active sources. Those sources contribute 928 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.
Reddit discussion around Dicks Sporting Goods (DKS) is fairly quiet with 71 mentions over the last 7 days; the 30-day context spans 9 tracked subreddits. The 7-day tone is 24% bullish; 3-day activity momentum is falling, suggesting cooling attention.
The crowd reads bearish on Dicks Sporting Goods (DKS), averaging 39% bullish across 4 tracked sources over the last 7 days. The two ends of the range are Polymarket at 90% bullish and News at 14%, a 76-point spread. On the professional side, 15 of 26 analysts rate DKS a buy.
Of the 26 analysts covering Dicks Sporting Goods (DKS), 15 rate it a buy, 10 a hold and 1 a sell, for a buy consensus. The average price target is $174.28. That puts the street ahead of the crowd, which averages 39% bullish.
Dicks Sporting Goods (DKS)'s cross-source average is bearish at 39% bullish. Source readings are split: 1 source leans bullish and 3 sources lean bearish. Reddit reads 24% bullish, X reads 29% bullish, Polymarket reads 90% bullish and news coverage is the most negative at 14% bullish. The combined signal points to broad sell-side pressure with 93/100 conviction.
The cross-source average is bearish for Dicks Sporting Goods (DKS) at 39% bullish. Source readings are split: 1 source leans bullish and 3 sources lean bearish. The most bearish reading is news at 14% bullish. 3-day activity momentum is falling on Reddit and X and News, while polymarket activity is rising. The sell signal carries 93/100 conviction.
X is the dominant discussion channel with 690 mentions (74% of total volume). News contributes 136 mentions and Reddit contributes 71 mentions and Polymarket contributes 31 mentions. The cross-source average is bearish at 39% bullish, while polymarket is the only source with rising 3-day activity. Source readings are split: 1 source leans bullish and 3 sources lean bearish.
The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. DKS's sell signal at 93/100 conviction reflects a bearish cross-source average at 39% bullish. Source readings are split: 1 source leans bullish and 3 sources lean bearish. It is a research shortcut, not financial advice.
The DKS sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.
Peers are ranked first by matching the Sell signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.
Every data point on this page comes from the Adanos sentiment APIs. Get a free API key and start querying Reddit, X, News and Polymarket sentiment programmatically.
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