NASDAQ: BKNG · Travel Services

Booking Holdings (BKNG) stock sentiment

Over the past week, Booking Holdings (BKNG) racked up about 47 mentions across Reddit, X and news, and the read is an Adanos Buy. The crowd averages 75% bullish but is far apart: Reddit runs 100% bullish while X sits at just 41%. Wall Street is roughly in line with the crowd, with 31 of 39 analysts rating BKNG a buy.

There is little buzz around BKNG this week and little agreement on direction, which is why it reads as a Buy.

Wall Street vs the crowd on BKNG

Wall Street’s 79% buy share sits next to a crowd that ranges from X at 41% to Reddit at 100%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 31
Hold 8
Sell 0
Avg target $238.68

Across 39 analysts the consensus is a Strong Buy: 31 buy calls against 0 sell, with an average 12-month price target of $238.68.

39 analysts79% buy share

Crowd sentiment

Buy
Crowd bullish 75%
Spread 59 pts
Most bullish Reddit 100%
Most bearish X 41%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits above the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is a Buy.

3 sourcesWide divergence

Who is bullish on BKNG

59pt spread
Wall St
79%
Reddit
100%
News
83%
X
41%
Wall Street (analyst buy share)Crowd average 75%

Wall Street’s 79% buy share lands almost exactly on the crowd average of 75%. The split is inside the crowd: Reddit reads 100% bullish while X sits at 41%, a 59-point spread that single-source trackers miss.

Why BKNG reads Buy

Buy +26.9
Bullish Average
Average sentiment is 74.7% bullish, above the 50% neutral line.
+32.1
Trend
More sources are weakening than improving: 0 up, 2 down, 1 flat.
-4.7
Buzz
Discussion intensity is 33.8, well below the usual midpoint.
-2.0
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
2 bullish sources and 1 bearish source keep the score from getting a consensus bonus.
0.0

Booking Holdings (BKNG) buzz score vs. EOD price

Over the 30-day window, Booking Holdings (BKNG) buzz held subdued around 29.2 while the price drifted down 18.3% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 5.7M shares. Updated Sep 11, 2026. Over the last 7 trading days, BKNG lost 10.9%. Buzz activity in the recent week averaged 35.2 and was variable, swinging between 24.2 and 47.0. Recent volume is running above the 30-day average, suggesting heightened trading interest. Daily crowd sentiment leaned bullish on 14 of the 20 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw BKNG this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 23.8
Bullish 100%
Mentions 1
Trend Stable
6 subreddits · 30-day context7-day sentiment +0.2
Bullish 100%Neutral 0%Bearish 0%
r/ValueInvesting Neutral
Loudest Reddit venue in the 30-day context window with 5 mentions.

X 7-day signal

Open source page
Buzz 39.8
Bullish 41%
Mentions 17
Trend Falling
17 tweets7-day sentiment +0.1
Bullish 41%Neutral 24%Bearish 35%
@RealSimpleAriel · 30-day context Neutral 0.04
“$TOST $SHOP $ABNB $BKNG $DASH $CART $ETSY $ELF $ANF $CAKE $EAT”
♥ 156↻ 9👁 12K views

News 7-day signal

Open source page
Buzz 37.8
Bullish 83%
Mentions 29
Trend Falling
12 publishers · 30-day context7-day sentiment +0.3
Bullish 83%Neutral 10%Bearish 7%
MarketBeat · 30-day context Bullish 0.39
“Tidal Investments LLC grew its stake in Booking Holdings Inc. (NASDAQ:BKNG - Free Report) by 1,951.2% during the 2nd quarter, according to…” Led by MarketBeat and Yahoo Finance.

Polymarket signal

No Polymarket data for this stock this week.

Finance Sentiment CLI

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Booking Holdings (BKNG) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Sep 11, 2026.

Adanos signalBuy
Analyst consensusStrong Buy (31 / 8 / 0)
Crowd bullish (7d)75%
Avg price target$238.68
Most bullish sourceReddit, 100%
Most bearish sourceX, 41%
Sentiment spread59 pts
Mentions (7d)47
Market cap$146.62B
P/E · Forward P/E22.2 · 15.8
EPS · Beta$8.80 · 1.1
Revenue (TTM)$28.24B · 26% margin
IndustryTravel Services

Booking Holdings (BKNG) stock sentiment FAQ

Is Booking Holdings (BKNG) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Booking Holdings (BKNG) currently carries an Adanos buy signal with 93/100 conviction. The current cross-source average reads 75% bullish across 3 active sources. Those sources contribute 47 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about BKNG stock?

Reddit discussion around Booking Holdings (BKNG) is fairly quiet with 1 mentions over the last 7 days; the 30-day context spans 6 tracked subreddits. The 7-day tone is 100% bullish; 3-day activity momentum is stable, suggesting steady attention.

Is Booking Holdings (BKNG) bullish or bearish right now?

The crowd reads bullish on Booking Holdings (BKNG), averaging 75% bullish across 3 tracked sources over the last 7 days. The two ends of the range are Reddit at 100% bullish and X at 41%, a 59-point spread. On the professional side, 31 of 39 analysts rate BKNG a buy.

What do analysts say about Booking Holdings (BKNG)?

Of the 39 analysts covering Booking Holdings (BKNG), 31 rate it a buy, 8 a hold and 0 a sell, for a strong buy consensus. The average price target is $238.68. That lines up with the crowd average of 75% bullish.

What is the sentiment on BKNG stock?

Booking Holdings (BKNG)'s cross-source average is bullish at 75% bullish. Source readings are split: 2 sources lean bullish and 1 source leans bearish. Reddit reads 100% bullish, News reads 83% bullish and x coverage is the most negative at 41% bullish. The combined signal points to broad buy-side pressure with 93/100 conviction.

Why does BKNG carry a buy signal right now?

The cross-source average is bullish for Booking Holdings (BKNG) at 75% bullish. Source readings are split: 2 sources lean bullish and 1 source leans bearish. The most bearish reading is x at 41% bullish. 3-day activity momentum is falling across X and News. The buy signal carries 93/100 conviction.

What is driving Booking Holdings (BKNG) sentiment right now?

News is the dominant discussion channel with 29 mentions (62% of total volume). X contributes 17 mentions and Reddit contributes 1 mention. The cross-source average is bullish at 75% bullish. Source readings are split: 2 sources lean bullish and 1 source leans bearish.

What does the Adanos buy signal mean for Booking Holdings (BKNG)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. BKNG's buy signal at 93/100 conviction reflects a bullish cross-source average at 75% bullish. Source readings are split: 2 sources lean bullish and 1 source leans bearish. It is a research shortcut, not financial advice.

How fresh is this BKNG sentiment data?

The BKNG sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Buy signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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