NASDAQ: AMZN · Internet Retail

Amazon.com (AMZN) stock sentiment

Over the past week, Amazon.com (AMZN) drew about 4,194 mentions across Reddit, X and news plus 4,682 Polymarket trades, and the read is an Adanos Hold. The crowd averages 52% bullish but is deeply split: News runs 86% bullish while Reddit sits at just 33%. Wall Street is more constructive, with 59 of 61 analysts rating AMZN a buy.

There is plenty of buzz around AMZN this week but little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on AMZN

Wall Street’s 97% buy share sits next to a crowd that ranges from Reddit at 33% to News at 86%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 59
Hold 2
Sell 0
Avg target $328.00

Across 61 analysts the consensus is a Strong Buy: 59 buy calls against 0 sell, with an average 12-month price target of $328.00.

61 analysts97% buy share

Crowd sentiment

Hold
Crowd bullish 52%
Spread 53 pts
Most bullish News 86%
Most bearish Reddit 33%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits right on the neutral line, momentum is cooling and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

4 sourcesWide divergence

Who is bullish on AMZN

53pt spread
Wall St
97%
News
86%
X
52%
Polymarket
35%
Reddit
33%
Wall Street (analyst buy share)Crowd average 52%

Analysts sit 45 points above the crowd average of 52%, the professionals are more constructive than retail. The split is inside the crowd: News reads 86% bullish while Reddit sits at 33%, a 53-point spread that single-source trackers miss.

Why AMZN reads Hold

Hold +0.7
Bullish Average
Average sentiment is 51.5% bullish, above the 50% neutral line.
+2.0
Trend
More sources are weakening than improving: 0 up, 4 down, 0 flat.
-7.0
Buzz
Discussion intensity is 76.8, clearly above the usual midpoint.
+3.4
Source Breadth
This signal is based on 4 tracked sources.
+3.0
Consensus
1 bullish source and 2 bearish sources keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from +1.3 to +0.7.

Amazon.com (AMZN) buzz score vs. EOD price

Over the 30-day window, Amazon.com (AMZN) buzz held elevated around 75.8 while the price drifted down 5.1% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 32.6M shares. Over the last 7 trading days, AMZN gained 0.9%. Buzz activity in the recent week averaged 75.5 and was relatively stable, swinging between 73.5 and 78.6. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 21 of the 22 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw AMZN this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 77.6
Bullish 33%
Mentions 1,167
Trend Falling
55 subreddits · 30-day context7-day sentiment +0.1
Bullish 33%Neutral 47%Bearish 20%
r/wallstreetbets Neutral
Loudest Reddit venue in the 30-day context window with 1,609 mentions.

X 7-day signal

Open source page
Buzz 86.5
Bullish 52%
Mentions 2,803
Trend Falling
2,803 tweets7-day sentiment +0.2
Bullish 52%Neutral 36%Bearish 12%
@NYCMayor · 30-day context Neutral 0.14
“If it looks like an Amazon delivery and drives like an Amazon delivery, then it's an Amazon delivery, right? Not according to Amazon.”
♥ 110K↻ 11K👁 3M views

News 7-day signal

Open source page
Buzz 69.2
Bullish 86%
Mentions 224
Trend Falling
49 publishers · 30-day context7-day sentiment +0.5
Bullish 86%Neutral 3%Bearish 11%
24/7 Wall Street · 30-day context Bullish 1
“On September 3, 2026, CNBC’s Jim Cramer told viewers, “we’re witnessing the revenge of the Magnificent Seven, and most people don’t even se…” Led by MarketBeat and The Motley Fool.

Polymarket 7-day signal

Open source page
Buzz 73.9
Bullish 35%
Trades 4,682
Trend Falling
1,326 traders · 30-day context7-day sentiment +0.1
Bullish 35%Neutral 18%Bearish 47%
Prediction markets Bearish
Real money on Polymarket reads 35% bullish this week.
1,326 traders · $3.4M liquidity · 30-day context

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Amazon.com (AMZN) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Sep 04, 2026.

Adanos signalHold
Analyst consensusStrong Buy (59 / 2 / 0)
Crowd bullish (7d)52%
Avg price target$328.00
Most bullish sourceNews, 86%
Most bearish sourceReddit, 33%
Sentiment spread53 pts
Mentions (7d)4,194 + 4,682 trades
Market cap$2.79T
P/E · Forward P/E20.5 · 23.9
EPS · Beta$12.61 · 1.5
Revenue (TTM)$775.68B · 17% margin
IndustryInternet Retail

Amazon.com (AMZN) stock sentiment FAQ

Is Amazon.com (AMZN) a buy or sell right now?

Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Amazon.com (AMZN) currently carries an Adanos hold signal with 60/100 conviction. The current cross-source average reads 52% bullish across 4 active sources. Those sources contribute 8,876 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about AMZN stock?

Reddit discussion around Amazon.com (AMZN) is active with 1,167 mentions over the last 7 days; the 30-day context spans 55 tracked subreddits. The 7-day tone is 33% bullish; 3-day activity momentum is falling, suggesting cooling attention.

Is Amazon.com (AMZN) bullish or bearish right now?

The crowd reads split on Amazon.com (AMZN), averaging 52% bullish across 4 tracked sources over the last 7 days. The two ends of the range are News at 86% bullish and Reddit at 33%, a 53-point spread. On the professional side, 59 of 61 analysts rate AMZN a buy.

What do analysts say about Amazon.com (AMZN)?

Of the 61 analysts covering Amazon.com (AMZN), 59 rate it a buy, 2 a hold and 0 a sell, for a strong buy consensus. The average price target is $328.00. That puts the street ahead of the crowd, which averages 52% bullish.

What is the sentiment on AMZN stock?

Amazon.com (AMZN)'s cross-source average is mixed at 52% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish. X reads 52% bullish, News reads 86% bullish, Polymarket reads 35% bullish and reddit coverage is the most negative at 33% bullish. The combined signal points to broad mixed pressure with 60/100 conviction.

Why does AMZN carry a hold signal right now?

The cross-source average is mixed for Amazon.com (AMZN) at 52% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish. The most bearish reading is reddit at 33% bullish. 3-day activity momentum is falling across Reddit and X and News and Polymarket. The hold signal carries 60/100 conviction.

What is driving Amazon.com (AMZN) sentiment right now?

Polymarket is the dominant discussion channel with 4,682 mentions (53% of total volume). X contributes 2,803 mentions and Reddit contributes 1,167 mentions and News contributes 224 mentions. The cross-source average is mixed at 52% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish.

What does the Adanos hold signal mean for Amazon.com (AMZN)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. AMZN's hold signal at 60/100 conviction reflects a mixed cross-source average at 52% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish. It is a research shortcut, not financial advice.

How fresh is this AMZN sentiment data?

The AMZN sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Hold signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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