NASDAQ: AMZN · Internet Retail

Amazon.com (AMZN) stock sentiment

Over the past week, Amazon.com (AMZN) drew about 4,544 mentions across Reddit, X and news, and the read is an Adanos Sell. The crowd averages 35% bullish but is deeply split: X runs 54% bullish while News sits at just 19%. Wall Street is more constructive, with 59 of 62 analysts rating AMZN a buy.

There is plenty of buzz around AMZN this week but little agreement on direction, which is why it reads as a Sell.

Wall Street vs the crowd on AMZN

Wall Street’s 95% buy share sits next to a crowd that ranges from News at 19% to X at 54%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 59
Hold 3
Sell 0
Avg target $325.19

Across 62 analysts the consensus is a Strong Buy: 59 buy calls against 0 sell, with an average 12-month price target of $325.19.

62 analysts95% buy share

Crowd sentiment

Sell
Crowd bullish 35%
Spread 35 pts
Most bullish X 54%
Most bearish News 19%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is cooling and the 3 sources disagree sharply, so the read is a Sell.

3 sourcesWide divergence

Who is bullish on AMZN

35pt spread
Wall St
95%
X
54%
Reddit
32%
News
19%
Wall Street (analyst buy share)Crowd average 35%

Analysts sit 60 points above the crowd average of 35%, the professionals are more constructive than retail. The split is inside the crowd: X reads 54% bullish while News sits at 19%, a 35-point spread that single-source trackers miss.

Why AMZN reads Sell

Sell -19.4
Bullish Average
Average sentiment is 35.0% bullish, below the 50% neutral line.
-19.5
Trend
More sources are weakening than improving: 0 up, 2 down, 1 flat.
-4.7
Buzz
Discussion intensity is 76.6, clearly above the usual midpoint.
+3.3
Source Breadth
This signal is based on 3 tracked sources.
+1.5
Consensus
0 bullish sources and 2 bearish sources keep the score from getting a consensus bonus.
0.0

Amazon.com (AMZN) buzz score vs. EOD price

Weekly price context: this Alpha Vantage chart keeps its own dated range; the sentiment metrics elsewhere on this page may be newer. Over the 30-day window, Amazon.com (AMZN) buzz held elevated around 76.0 while the price drifted up 6.2% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 47.8M shares. Updated Aug 15, 2026. Over the last 7 trading days, AMZN lost 3.5%. Buzz activity in the recent week averaged 75.2 and was relatively stable, swinging between 72.9 and 78.2. Recent volume is running below the 30-day average, pointing to quieter participation. Daily crowd sentiment leaned bullish on 21 of the 21 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw AMZN this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 79.2
Bullish 32%
Mentions 1,583
Trend Falling
54 subreddits · 30-day context7-day sentiment +0.0
Bullish 32%Neutral 46%Bearish 22%
r/wallstreetbets Neutral
Loudest Reddit venue in the 30-day context window with 3,161 mentions.

X 7-day signal

Open source page
Buzz 87.5
Bullish 54%
Mentions 2,730
Trend Stable
2,730 tweets7-day sentiment +0.2
Bullish 54%Neutral 34%Bearish 12%
@NYCMayor · 30-day context Neutral 0.14
“If it looks like an Amazon delivery and drives like an Amazon delivery, then it's an Amazon delivery, right? Not according to Amazon.”
♥ 110K↻ 11K👁 3M views

News 7-day signal

Open source page
Buzz 63.0
Bullish 19%
Mentions 231
Trend Falling
56 publishers · 30-day context7-day sentiment +0.1
Bullish 19%Neutral 79%Bearish 2%
The Street · 30-day context Neutral 0
“Amazon spent years telling Wall Street that AWS could become a few hundred billion dollar revenue business. Then on its last earnings call…” Led by MarketBeat and The Motley Fool.

Polymarket signal

No Polymarket data for this stock this week.

Finance Sentiment CLI

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Amazon.com (AMZN) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Aug 18, 2026.

Adanos signalSell
Analyst consensusStrong Buy (59 / 3 / 0)
Crowd bullish (7d)35%
Avg price target$325.19
Most bullish sourceX, 54%
Most bearish sourceNews, 19%
Sentiment spread35 pts
Mentions (7d)4,544
Market cap$2.83T
P/E · Forward P/E21.3 · 23.7
EPS · Beta$12.32 · 1.5
Revenue (TTM)$775.68B · 17% margin
IndustryInternet Retail

Amazon.com (AMZN) stock sentiment FAQ

Is Amazon.com (AMZN) a buy or sell right now?

Based on aggregated sentiment from Reddit, X and News sources, Amazon.com (AMZN) currently carries an Adanos sell signal with 93/100 conviction. The current cross-source average reads 35% bullish across 3 active sources. Those sources contribute 4,544 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about AMZN stock?

Reddit discussion around Amazon.com (AMZN) is active with 1,583 mentions over the last 7 days; the 30-day context spans 54 tracked subreddits. The 7-day tone is 32% bullish; 3-day activity momentum is falling, suggesting cooling attention.

Is Amazon.com (AMZN) bullish or bearish right now?

The crowd reads bearish on Amazon.com (AMZN), averaging 35% bullish across 3 tracked sources over the last 7 days. The two ends of the range are X at 54% bullish and News at 19%, a 35-point spread. On the professional side, 59 of 62 analysts rate AMZN a buy.

What do analysts say about Amazon.com (AMZN)?

Of the 62 analysts covering Amazon.com (AMZN), 59 rate it a buy, 3 a hold and 0 a sell, for a strong buy consensus. The average price target is $325.19. That puts the street ahead of the crowd, which averages 35% bullish.

What is the sentiment on AMZN stock?

Amazon.com (AMZN)'s cross-source average is bearish at 35% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. Reddit reads 32% bullish, X reads 54% bullish and news coverage is the most negative at 19% bullish. The combined signal points to broad sell-side pressure with 93/100 conviction.

Why does AMZN carry a sell signal right now?

The cross-source average is bearish for Amazon.com (AMZN) at 35% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. The most bearish reading is news at 19% bullish. 3-day activity momentum is falling across Reddit and News. The sell signal carries 93/100 conviction.

What is driving Amazon.com (AMZN) sentiment right now?

X is the dominant discussion channel with 2,730 mentions (60% of total volume). Reddit contributes 1,583 mentions and News contributes 231 mentions. The cross-source average is bearish at 35% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish.

What does the Adanos sell signal mean for Amazon.com (AMZN)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. AMZN's sell signal at 93/100 conviction reflects a bearish cross-source average at 35% bullish. Source readings are split: 1 source leans bullish and 2 sources lean bearish. It is a research shortcut, not financial advice.

How fresh is this AMZN sentiment data?

The AMZN sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Sell signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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