NASDAQ: AMZN · Internet Retail

Amazon.com (AMZN) stock sentiment

Over the past week, Amazon.com (AMZN) drew about 4,543 mentions across Reddit, X and news plus 1,535 Polymarket trades, and the read is an Adanos Hold. The crowd averages 49% bullish but is deeply split: News runs 74% bullish while Reddit sits at just 29%. Wall Street is more constructive, with 62 of 66 analysts rating AMZN a buy.

“AMZN is trending because a major debt exposure issue has been raised, with some companies having a significant portion of their book value tied to these names.”Adanos /explain

Wall Street vs the crowd on AMZN

Wall Street’s 94% buy share sits next to a crowd that ranges from Reddit at 29% to News at 74%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 62
Hold 4
Sell 0
Avg target $313.13

Across 66 analysts the consensus is a Strong Buy: 62 buy calls against 0 sell, with an average 12-month price target of $313.13.

66 analysts94% buy share

Crowd sentiment

Hold
Crowd bullish 49%
Spread 45 pts
Most bullish News 74%
Most bearish Reddit 29%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits right on the neutral line, momentum is cooling and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

4 sourcesWide divergence

Who is bullish on AMZN

45pt spread
Wall St
94%
News
74%
X
51%
Polymarket
40%
Reddit
29%
Wall Street (analyst buy share)Crowd average 49%

Analysts sit 45 points above the crowd average of 49%, the professionals are more constructive than retail. The split is inside the crowd: News reads 74% bullish while Reddit sits at 29%, a 45-point spread that single-source trackers miss.

Why AMZN reads Hold

Hold -0.7
Bullish Average
Average sentiment is 48.5% bullish, below the 50% neutral line.
-1.9
Trend
More sources are weakening than improving: 0 up, 3 down, 1 flat.
-5.2
Buzz
Discussion intensity is 74.9, clearly above the usual midpoint.
+3.0
Source Breadth
This signal is based on 4 tracked sources.
+3.0
Consensus
1 bullish source and 2 bearish sources keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from -1.2 to -0.7.

Amazon.com (AMZN) buzz score vs. EOD price

Over the 30-day window, Amazon.com (AMZN) buzz held elevated around 73.1 while the price drifted down 3.3% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 42.2M shares. Updated Jul 27, 2026. Over the last 7 trading days, AMZN lost 7.1%. Buzz activity in the recent week averaged 74.9 and was relatively stable, swinging between 73.1 and 77.3. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 19 of the 19 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw AMZN this week

Buzz, bullish share, the loudest item and the positive / neutral / negative split for every tracked source over the last 7 days.

Reddit signal

Open source page
Buzz 80.3
Bullish 29%
Mentions 1,461
Trend Falling
51 subredditsSentiment +0.1
Bullish 31%Neutral 51%Bearish 18%
r/wallstreetbets Neutral
Loudest Reddit venue with 1,811 mentions this week.

X signal

Open source page
Buzz 87.2
Bullish 51%
Mentions 2,966
Trend Stable
2,966 tweetsSentiment +0.2
Bullish 58%Neutral 34%Bearish 8%
@AnthropicAI Neutral 0.08
“We’ve also begun drafting a consensus framework—with Amazon, Microsoft, Google, and other Glasswing partners—for assessing the severity of…”
♥ 25K↻ 4K👁 3.7M views

News signal

Open source page
Buzz 60.8
Bullish 74%
Mentions 116
Trend Falling
36 publishersSentiment +0.3
Bullish 77%Neutral 16%Bearish 7%
MarketBeat Bullish 0.28
“Bryn Mawr Trust Advisors LLC lowered its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.7% during the 1st quarter, according to its…” Led by The Motley Fool and Yahoo Finance.

Polymarket signal

Open source page
Buzz 71.2
Bullish 40%
Trades 1,535
Trend Falling
1,023 tradersSentiment +0.2
Bullish 48%Neutral 13%Bearish 39%
Prediction markets Bearish
Real money on Polymarket reads 40% bullish this week.
1,023 traders · $3.7M liquidity

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Amazon.com (AMZN) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Jul 27, 2026.

Adanos signal
Hold
Analyst consensus
Strong Buy (62 / 4 / 0)
Crowd bullish (7d)
49%
Avg price target
$313.13
Most bullish source
News, 74%
Most bearish source
Reddit, 29%
Sentiment spread
45 pts
Mentions (7d)
4,543 + 1,535 trades
Market cap
$2.5T
P/E · Forward P/E
27.8 · 27.4
EPS · Beta
$8.36 · 1.5
Revenue (TTM)
$742.78B · 12% margin
Industry
Internet Retail

Amazon.com (AMZN) stock sentiment FAQ

Is Amazon.com (AMZN) a buy or sell right now?

Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Amazon.com (AMZN) currently carries an Adanos hold signal with 60/100 conviction. The current cross-source average reads 49% bullish across 4 active sources. Those sources contribute 6,078 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about AMZN stock?

Reddit discussion around Amazon.com (AMZN) is active with 1,461 mentions across 51 tracked subreddits. The tone is 29% bullish with falling 3-day activity momentum, suggesting cooling attention.

Is Amazon.com (AMZN) bullish or bearish right now?

The crowd reads split on Amazon.com (AMZN), averaging 49% bullish across 4 tracked sources over the last 7 days. The two ends of the range are News at 74% bullish and Reddit at 29%, a 45-point spread. On the professional side, 62 of 66 analysts rate AMZN a buy.

What do analysts say about Amazon.com (AMZN)?

Of the 66 analysts covering Amazon.com (AMZN), 62 rate it a buy, 4 a hold and 0 a sell, for a strong buy consensus. The average price target is $313.13. That puts the street ahead of the crowd, which averages 49% bullish.

What is the sentiment on AMZN stock?

Amazon.com (AMZN) sentiment is mixed across all 4 tracked sources. X reads 51% bullish, News reads 74% bullish, Polymarket reads 40% bullish and reddit coverage is the most negative at 29% bullish. The combined signal points to broad mixed pressure with 60/100 conviction.

Why does AMZN carry a hold signal right now?

Social sentiment data shows consistently mixed discussion around Amazon.com (AMZN). All 4 tracked sources lean in different directions, with reddit being the most bearish at 29% bullish. 3-day activity momentum is falling across Reddit and News and Polymarket. The hold signal carries 60/100 conviction.

What is driving Amazon.com (AMZN) sentiment right now?

X is the dominant discussion channel with 2,966 mentions (49% of total volume). Polymarket contributes 1,535 mentions and Reddit contributes 1,461 mentions and News contributes 116 mentions. Sentiment is mixed across all sources.

What does the Adanos hold signal mean for Amazon.com (AMZN)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. AMZN's hold signal at 60/100 conviction reflects consistently mixed sentiment across 4 tracked sources. It is a research shortcut, not financial advice.

How fresh is this AMZN sentiment data?

The AMZN sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

These stocks share a comparable sentiment profile to Amazon.com with similar bullish ratios, signal direction and discussion volume. All 6 peers carry hold signals, pointing to broad mixed pressure rather than an AMZN-specific issue.

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